TFG Blog

Craft of Business

Brand Camp Re-Cap
by Jeff Arvin Nearly 75 Guild members participated in the recent Craft of Business Summits focused on branding--three summits; three cities; all well attended. Mitch Antony of Clarity First, led the three “DIY...
Feb 16, 2018

Build Your Brand, Build Your Circle, Build Your Influence - Part One
What is branding, and how do you do it? While we may think it means looking inward at what we do and how we do it, and then telling people about those...
Jan 9, 2018

Let’s Talk About Search Engines and SEO
By: Allison Aurand Ultimately, as a business owner working in an online world, you’re looking for your website to boost your “conversion rate.” Conversion Rate Optimization (CRO) seeks to increase the percentage of...
Jan 1, 2018

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