TFG Events & Workshops

Al Wallace

President

Energy Environmental Corporation

Pre-Conference Workshop: MBA in a Day with Al Wallace
As a timber framer, you are focused rightly on the craft of delivering outstanding value to your customers. In that light, the focus of most TFG training at these conferences is on the technical training related to the art and science of timber framing. This workshop takes a different approach with the understanding that if you cannot be successful at running your business, you will never be successful in delivering timber framing services. Yet you are so busy running your company and managing employees that you feel like you don’t have the time to learn these concepts. This workshop was developed with that in mind and has received positive feedback from past TFG conferences for the content and quality of presentation materials.

The MBA-in-a-Day pre-conference workshop provides practical insights into the fundamentals required to run your business such as company structure, business operations, contracts, insurance, tax liability, marketing, and web optimization. After reviewing the pros and cons of business types (sole proprietor, partnership, and types of corporations), the first session also addresses the tax implications of these entities. Following these basics, an in-depth session covers the types of available insurance and risks mitigated by these policies, including general and professional liability, automobile, property, business loss, unemployment, disability, product liability, and director’s liability. The bulk of the workshop is covering applicable law and the contract terms and conditions to keep you in good stead with clients and out of court. Every participant will leave with a sample contract that they can modify to meet their needs. A special session covers intellectual property protection such as copyrights, trademarks, and patents. The final segment of this one-day workshop addresses marketing and website development and optimization for successful lead generation.  

Al Wallace has been a member of the TFG for over three decades. He has served on the TFG Board, presented at TFG conferences, and conducted MBA in a Day pre-conference workshops. He is president of Energy Environmental Corporation, where is he focused on delivering heating and cooling solutions for net-zero energy homes. His experience also includes work at Oracle, Sybase, and Cisco Systems as a National Accounts Manager for intelligence systems, after serving as an Air Force F-15 and F-5 Instructor Pilot for seven years. He has a BS in Aeronautical Engineering from the US Air Force Academy, and MBA from Golden Gate University, and dual Master’s degrees in Architecture and Landscape Architecture with Certificates in Design/Build and Historic Preservation from the University of Colorado at Denver.