The Guild’s activities support companies in these ways:
Few of these are likely to appeal to a guy with a chisel in his hand, yet each one is vital to a well-run, prosperous company. And each and every one of these items can be enhanced and expanded—if we have financial support from companies. The TFG will not thrive on individual memberships alone.
Timber frame companies have been benefiting from the Guild’s strong brand for many years.
Now, with the integration of company members, the Guild has the opportunity to expand its focus from a solely craft-based vision to one that includes outreach to specifiers and end-users (architects, engineers, general contractors, and building owners—the people who make buying decisions) increasing even further the Guild’s value to member companies. Our business-related efforts should be less about “Expand the Demand.” It should be more focused on “Build the Guild.” The Guild’s ongoing story is much more appealing to specifiers, buyers, and prospective customers than a group of companies “growing the pie.” In the context of the Guild’s more compelling story, we can give them all the information they can possibly want or need to become informed users and customers. If the Guild rises to the challenge of improving operations and offerings, and expands its focus, then it can further build a strong, vital community that will be the tide that lifts all boats.